Whether you're building a brand from scratch or scaling what you've started, Trupial Studio provides the strategy, creative, and expertise.
The Venezuelan trupial is a bold and brightly colored bird known for its striking presence and fierce spirit. When Grace — whose last name is just one letter away — set out to build her studio, the name chose itself.
It's a play on her identity, a nod to her love of birds, and a declaration of purpose: show up vividly, make an impression, and always take flight.
Venezuela's national bird — vivid, unmistakable, unforgettable. Just like great marketing.
One letter, a whole brand.
Serving clients locally and nationally with strategy and care.
Fill out the short form and tell me a little about your brand. I'll review what you share and follow up within 1–2 business days to see if we're a good fit.
If it feels like a match, I'll send over a link to get started with the Flyover — a $75 deep dive into your brand including a review of your website, socials, and competitors, sample assets tailored to you, and a 20-minute call to walk through it all. One-time projects don't require a taster, but it's the best way to figure out exactly what your brand needs before committing to anything ongoing.
Based on what we learn, I'll put together a plan that actually fits — whether that's a single project or ongoing monthly support. No pressure, no packages you didn't ask for.
Not sure what you need? Start here. For $75, I'll dig into your brand and show you exactly what I'd do.
Custom logo with 2–3 concepts, 2 revision rounds, and final files in all formats you'll need.
Logo, color palette, typography, brand guidelines document, and social media templates.
Full site design and development, up to 5 pages, mobile responsive, SEO foundations included.
Complete brand identity and website together — everything you need to launch or relaunch.
Deep review of all channels with actionable strategy doc and content calendar template.
Technical audit, keyword research, competitor analysis, and a prioritized action plan.
One professionally written press release pitched to relevant media outlets.
$75 gets you a full review, sample assets, and a strategy call. No strings attached.
This site is itself a portfolio piece. Designed and built by Grace — from brand naming and identity, typography, layout system, and copywriting. Every detail intentional, every pixel considered.
Grace grew up in New Jersey, took a detour through national service right out of high school, and came out the other side knowing exactly what she wanted to do. Her year with AmeriCorps NCCC took her across the country — rebuilding homes after Hurricane Harvey, supporting COVID vaccine sites in Texas, restoring community gardens in Missouri, and roofing in Oklahoma — and in between she was filming and editing videos about it. That's when she decided to pursue a career in marketing.
She went on to study communications and digital marketing at Siena College, spent a semester abroad in Cork, Ireland, and graduatedin 2025. Along the way she interned at Hackensack Meridian Health, where she pitched stories that reached 147 million people, led a nonprofit marketing expansion for Girls on the Run, and designed content across social media, print, and web.
She recently packed up and moved to Seattle, where she lives with her two cats, experiments constantly in the kitchen, and is always planning her next trip. Trupial Studio is her way of doing work she loves, for brands she believes in.
Led a team developing a strategic marketing plan to expand the program into two new New York counties, incorporating nonprofit growth best practices.
Pitched national stories reaching 147M+ people. Managed multi-platform social media for NJ's top-ranked medical center — two summers running.
Designed visuals for social media, email campaigns, and billboards using Adobe Suite. Elevated brand identity across multimedia platforms.
Website redesign and social media launch for an author's book release, significantly expanding their digital footprint and audience engagement.
